Life Authentic Apparel
Cart 0

The Not So Basic Life

Since 2010, Life Authentic Apparel has done more than sell a basic garment: We've created new ones . Our underwear is so soft you almost forget you are wearing them at all! At Life we have mastered our underwear so you don’t have to worry about bunching up or shifting. Stretchy yet supportive, our underwear gives you the foundation to start your day. Live your life to the fullest- in our underwear of course!

Style and Quality


If clothing companies were people you knew, Life Authentic Apparel would be the fun loving, laid back person that you would look for when you need someone to tell you, “Hey, life is worth living!  Enjoy every experience and every moment as it is happening.”

Life Authentic Apparel is about real people.  We’ve been doing this for ten years, and have come to realize that your outward appearance should match how you are on the inside.  Approachable, genuine, fun, and sometimes even a bit flirty, we try to keep things calm and relaxed, just like our sweatshirts and hoodies.

At Life Authentic Apparel, we know that you don’t need to sacrifice your comfort in order to look good.  Enjoy life!  Explore the world around you.